Senior UX Researcher
Designing with
Designing with
Data + Empathy.
I decode complex human behaviors into actionable product strategies for high-growth tech companies.
View WorkSpecialized Skillset
Qualitative
User Interviews
Ethnographic Studies
Diary Studies
Focus Groups
Quantitative
A/B Testing
Surveys (Qualtrics)
Hotjar Analysis
Google Analytics
Strategy
Product Roadmap
Stakeholder Mgmt
Service Blueprinting
Research Ops
Research Projects
The $2M Retention Shift
Identifying friction in KYC workflows for global investment apps.
Inclusive Telehealth
Optimizing accessibility for senior citizens in digital primary care.
The Collaboration Gap
Ethnographic study on remote team dynamics for project management tools.
Loyalty Loop Design
Mapping the psychological triggers behind repeat purchase behavior.
Education & Certs
2018 — 2020
M.Sc. in Human-Computer Interaction
University of Washington
2014 — 2018
B.Des. in Interaction Design
National Institute of Design
Professional Certification
NN/g UX Master Certified
Specialization in Research & Management